VTO Gathering Data on Vanuatu’s Domestic Tourism Market with New Consumer Survey

Photo: VTO

With borders closed to overseas tourists at present, the domestic tourist market has become the main source of income for Vanuatu’s tourism businesses.

To better understand our domestic tourism market, the Vanuatu Tourism Office is currently conducting a survey targeted towards domestic tourism consumers.

Open right now, the survey can be accessed online at https://vanuatu.is/turismsevei.

The survey is available in Bislama, French, and English. One lucky winner chosen at random from respondents will win a round-island tour of Efate.

It can also be filled out in person by coming into VTO’s Visitor Information Centres in Port Vila (opposite Alliance Française), in Luganville, and in Tanna at the Whitegrass Airport. VTO’s Tourism Ambassadors will also be conducting the survey on the streets of downtown Port Vila from Wednesday 12 August.

Vanuatu’s domestic tourism market has two main segments: indigenous ni-Vanuatu, and expatriate and non-indigenous ni-Vanuatu.

The purpose of the survey is to help VTO understand the preferences of all domestic consumers of tourism products, and to gather data on the different needs of each segment.

The domestic tourism marketing campaign is designed to stimulate demand for local tourism businesses, and VTO is promoting all offers received by local tourism businesses free of charge as paid Facebook and Google ads, in the Daily Post, and on Buzz FM in Port Vila.

The information gathered by this survey will also help VTO to more effectively target marketing messages at domestic tourists.

The survey closes at 5pm on Monday 17 August. The winner of the round-island tour of Efate will be announced shortly afterwards.

VTO encourages everyone in Vanuatu to complete the survey and support local tourism.

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