PTI Australia Makes Digital Learning More Accessible for Tourism Operators

Pacific Trade Invest (PTI) Australia officially launched the “Learning Hub” their new platform to support Pacific-based tourism operators with digital marketing activities yesterday.

Working with WHL Group, a leading travel tech provider, PTI Australia designed an online learning resource to help guide tourism providers through the Hotel Link platform and increase the capability of tourism operators in the Pacific on how to use other digital marketing streams to support businesses growth.

The Learning Hub complements PTI Australia’s Digital Tourism Workshops that have been delivered virtually across the Pacific region and provides a wealth of information in the form of videos and written tutorials on how to perform a range of digital marketing tasks, including website updates, Online Travel Agent (OTA) channel integration, search marketing and content creation.

Speaking on the launch, Onorina Fugawai, Project Officer – Tourism, PTI Australia commented on the importance of the learning hub.

“With borders still closed, its vital that we continue to provide tangible support for tourism operators in the Pacific. The learning hub provides and easy way for tourism operators to continue to increase their digital skills and knowledge,” she said.

“COVID-19 has forced many operators to reassess their current tools and platforms, at PTI Australia we have adapted our program to meet the changing need of tourism operators – adapting the content of our workshops and taking them online and now we are proud to have developed our Learning Hub, to further support tourism operators.”

Operators who have previewed the Learning Hub have been overwhelmingly positive.

Ed Duffy, General Manager of Mango Bay Resort on Fiji’s Coral Coast commented, “The Learning Hub is a great way to help our team upskill and make amends to our digital presence. The online video tutorials that guide us through our web updates have been particularly helpful for our team”.

PTI Australia’s Learning Hub can be accessed at www.pacificlearninghub.com

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