Mama Joy breakthrough in Fiji market

Mama Joy (far right) with her staff, ready to load product into container.

A small-scale local industry for coconut oil has broken through in one of the largest markets in the Pacific, Fiji.

Based in Santo and with only less than 10 years of operation, Mama Joy is one of Vanuatu’s well-known locally manufacturing company processing coconut oil.

Mama Joy processes raw coconut oil into refined oil, currently being sold domestically in 250ml bottles.

In June 2017, the officers of the Department of Industry (DoI) visited Mama Joy and she expressed several constraints ranging from lack of basic marketing plan and record keeping to improving of production processes.

It is with pride that she shared her achievement, after her first load was shipped to Fiji in August.

The regional exportation has been made possible through the Melanesian Spearhead Group Trade Agreement (MSGTA).

The MSGTA came into effect 1993 and established a reciprocal free trade agreement (trade in goods). To date there are four members of the MSG, namely Fiji, Vanuatu, Solomon Islands and Papua New Guinea.

The DoI sees this as an encouragement for other small scale local industries on the possibilities of market access.

Mama Joy Oil can be found at Harvest Supermarkets in Suva, Fiji.

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